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Forrester DMP Wave Audience Management

White Paper Published By: Adobe
Adobe
Published:  Nov 07, 2013
Type:  White Paper
Length:  13 pages

In Forrester’s 70-criteria evaluation of data management platform (DMP) vendors, we evaluated the seven most significant providers — Adobe, Aggregate Knowledge, Blue Kai, CoreAudience, Knotice, nPario, and X Plus One — for marketers to consider. This Forrester Wave™ details our findings on how well each vendor fulfills our criteria and helps marketers select the right partner for audience insights and coordinated targeting.