Think targeting ticks customers off? Actually, itís quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 Thatís why targeted and personalized content is more important now than ever before.
While obvious targeting and granular personalization can annoy customers, well-crafted targeted content has proven time and time again to boost brand loyalty and drive increased conversion. To help you create the kind of sophisticated targeting and personalization programs that get results, weíve asked our industry-leading clients to share their secrets. The result?ó32 insightful tips to help you stay ahead of the competition, so you can make 2013 your most successful and profitable year ever.