The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
While managing the operational efficiencies of marketing and sales can seem daunting as an ongoing endeavor, companies of all sizes and business models are revamping their strategies by focusing on specific areas of optimization.
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