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New RICH DATA Solution for Online Display Targeting

White Paper Published By: Semcasting
Semcasting
Published:  Feb 19, 2014
Type:  White Paper
Length:  7 pages

Despite the fact that digital advertising is experiencing explosive growth, the industry still faces two significant challenges that can impede campaign performance: reach to unique users and data verification. In order to attract brand advertisers that are still spending a large portion of their budget on traditional media, the industry must find a better targeting solution.  In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.