Technology advances are changing the way employees work, consumers buy, and enterprises conduct business. Old methods for marketing products are taking a back seat to online distribution, and mobile devices are ubiquitous access points to the Internet. The resulting environment is ripe for the creation and distribution of new software for handling a constantly expanding array of functions. When there is an app for everything, organizations have no choice but to adapt or risk getting left behind as markets enter the era of the Web application programming interface (API).
Download this UBM Tech ebook to discover:
- How APIs give organizations a way to increase outreach to new customers and markets
- How to tap Web-based technologies to improve the flow of information to customers and to accelerate the fulfillment process.
- How to design and execute a successful Web API strategy