With today’s rapidly accelerating data volumes, there is a stronger need than ever for storing vast amounts of data. Customers now have to choose between traditional relational databases, NewSQL and NoSQL solutions, Big Data platforms, and managing data stored in their SaaS applications. While options are nearly always advantageous, looking back on the history of databases shows that the proliferation of database options leads to inevitable market consolidation. The first annual Progress® DataDirect® Connectivity Outlook aims to help companies de-risk their vendor selections by aligning with market trends. For IT managers, choosing the wrong vendor can lead to disruption, high costs, and the loss of confidence from within the business. Vendors with momentum and buzz have the greatest chance of surviving the inevitable consolidation over the next 5 years.