Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
You’ll learn how to:
Define a lead and understand his or her buying journey
Build a robust lead generation strategy through marketing automation
Use content marketing, social media, your website, SEO, and paid programs for lead generation
Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques
Test, optimize, and measure your lead generation campaigns
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