For this paper, sponsored by Magento and Bronto Software, over 1,000 online shoppers were surveyed about their awareness of shopping cart technology.
- Explains why consumers are abandoning more frequently and how this could be an opportunity for marketers
- Analyzes what the consumers want to happen when they abandon a cart and what will annoy them
- Examines key components of the shopping cart and email strategies
Understand the shoppers' point-of-view. Download Why We Don't Buy: Consumer Attitudes on Shopping Cart Abandonment.