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Targeting (thatís on target)

White Paper Published By: Eloqua
Eloqua
Published:  Apr 07, 2014
Type:  White Paper
Length:  10 pages

Even if your contact database and net-new leads are being
segmented by personas, if you canít accurately target your
prospects, how can you fine-tune your message for them
and deliver it via the channels they use?

Itís simple to state, but much more complex to actually execute. In this How-To Guide, weíll explore strategies actual Oracle Eloqua customers are using to generate some amazing results. Theyíve proven that sound data practices can help you reach a narrowly defined target at the exact moment your information has the most value.