A real-time customer-website interaction is similar to an in-store one-on-one interaction. The initial goal in-store and online is to close the sale. Just like a salesman gathers information from customers through conversation, your website gathers information through visitor actions and behaviors. As you understand more about your potential customers, you can fine-tune your responses, engage, and better educate them on the offerings that are relevant to each person. Itís time that your website drives these conversations.
There are so many ways to utilize real-time personalization, but what does it look like? In this eBook, we will show you 25 ways to do real-time so that you can take a first time visitor from initial introduction to conversion and advocacy.
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