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Good Push Index

White Paper Published By: Urban Airship
Urban Airship
Published:  Apr 17, 2014
Type:  White Paper
Length:  13 pages

In our third and most expansive Good Push Index data study (examining more than 2,400 apps and 500 million push notifications), we reveal how push messaging influences mobile app usersí behavior, measuring both engagement and retention over a six-month period.

Discover some of the first insights on push messagingís effectiveness, including a quantitative view of opt-in rates, across key industry verticalsóRetail, Media, Sports, Games, Gambling and Entertainment. This in-depth report offers insights such as how push messaging influences mobile app usersí engagement and retention rates. Youíll also learn tips and tactics used by top performers to pull ahead of the pack.