Over the last decade, Customer Relationship Management (CRM) platforms have matured, and their adoption has become widespread at not only larger enterprise companies but also small and midsize businesses (SMBs). Driving this growth is the fact that CRM platforms are now able to almost fully automate all types of interactions and transactions, including sales processing and order fulfillment, between companies and their customers.
Only a relatively small segment of the SMB marketplace had considered adopting CRM until recent years. That has now changed, and SMBs are deciding that the right technology choices can produce enormous benefits not only for the business adopters but also for their customers.
The report includes a comprehensive vendor landscape with vendor rankings based on 4 dimensions – Ease of Deployment, Ease of Use, Features and Functions, & Overall Value. Plus, the vendor rankings are informed by actual user reviews.