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The MDM advantage: Creating insight from big data

White Paper Published By: IBM
IBM
Published:  Aug 05, 2014
Type:  White Paper
Length:  18 pages

Gaining a full understanding and a single
view of each customer—what makes them
tick, why they buy, how they prefer to shop,
why they switch, what they’ll buy next,
what factors lead them to recommend a
company to others—is strategic for virtually
every company.

Download here to learn how to create insight from your data with the MCM advantage.