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How Marketers Can Earn Respect at the Revenue Table

White Paper Published By: Marketo
Marketo
Published:  Oct 03, 2014
Type:  White Paper
Length:  13 pages

Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn a seat at the table with your C-suite, enterprise marketers must continually prove that marketing isn't a cost center  it's a revenue driver.

Luckily, today's CMOs have technology on their side. The right marketing automation platform, combined with smart organizational and process alignment, makes it possible to connect the dots between that promotional email you sent last month, that webinar you hosted last year, and the revenue your CEO sees this week or can expect to see next quarter.

Download our ebook to learn more about:

  • How L2RM, or "Lead-to-Revenue Management" can help you own the sales/marketing connection
  • How to focus on improving ROI, instead of just proving ROI 
  • The metrics that matter to your C-suite  and how to obtain them