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Introduction to Web Analytics for E-Commerce: How to Track Activity to Optimize Your Web Site

White Paper Published By: GeoTrust
GeoTrust
Published:  Oct 06, 2014
Type:  White Paper
Length:  8 pages

Analytics can be a powerful tool, so now is a great time to learn more about web metrics.

Use this guide to understand the basics of what web analytics are and why they’re important, what metrics you should track, and how you can use this information to optimize your site and encourage customers to visit often and buy more.