Issues of authenticity touch just about every aspect of our day-to-day lives - from the relationships we foster to the brands with which we choose to do business.
This white paper navigates what it means to provide authentic user-generated content - backed by examples, guidelines and proven best practices.
- Best practices for companies who capture and display reviews on their website
- Hints and tips on ways to handle disclosure in customer review content
- How to best handle reviews submitted by employees
- How dubious activities such as 'astroturfing', modified content and fake reviews can negatively impact your business
Download Seeking authenticity: How trustworthy brands drive customer loyalty and make sure you're getting all the benefits of trustworthy user-generated content.