To bring energy sales and marketing teams into the modern age, look to the technology sector, which has turned lead conversion into a science. Today, itís possible to engineer everything from how you escort buyers through the sales funnel, to the way your public interprets the news.
Engagement Marketing can help you get more out of long-standing customer relationships, give potential buyers the information they crave, and align marketing with sales so that it contributes directly to revenue.
In this ebook, we explore the sales and marketing obstacles that the energy industry faces, and how engagement marketing technologies can help. Next, we outline the steps energy companies can take to engineer a clean, mean, sales and marketing machine.