The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why itís important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
Read the Forrester report to see why:
- Lengthy planning cycles are becoming a thing of the past
- Adaptive processes are replacing traditional planning
- Combining data collection, analysis, and media buying is now a possibility