Mobility is no longer an IT trend: It is the new reality for how technology is deployed for business benefit. Research and consulting firm Forrester refers to this tidal wave of change as the “mobile mind shift” and emphasizes that it is more important than ever for enterprises to get it right the first time. But getting it right means more than just launching a customer app, implementing enterprise mobile policies, improving mobile device security or creating campus-wide hot spots. It means developing and continuously delivering mobile applications that truly make a difference for employees, business partners and customers. Increasingly, that means adopting new ways of thinking about how best to develop and manage mobile applications.