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The Quantcast Display Play-By-Play: Unlocking the Value of Display Advertising

White Paper Published By: Quantcast
Quantcast
Published:  Feb 13, 2015
Type:  White Paper
Length:  16 pages

Over the past few years, we've seen advertisers increase their display ad spend to reach more customers online where they spend the majority of their time. 

In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. Whether you’re new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance. 

Get the fundamentals to: 

  • Understand the impact of real-time bidding (RTB)-powered display
  • Measure your campaigns beyond last click data
  • Learn more about what drives your conversions