New ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter's platform. Known as tailored audiences, this new targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers and reach them on Twitter.
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
- How Twitter's tailored audiences fits in with the other advertising formats
- Finding your custom audience of new and existing customers
- Step-by-step campaign setup: how to get started with Twitter's tailored audiences