Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands including SodaStream, Dr Pepper & more. The four-part guide will walk you through the ins and outs of the critical steps to plan and execute your digital strategy:
People: Analyze your audience and understand how social media influences your consumers.
Objectives: Decide upon your primary marketing goals -- for example, to build awareness, drive direct sales and/or nurture customer loyalty.
Strategy: Determine which tactics are optimal for your people and objectives -- such as mobile, paid ads, word of mouth, interactive website elements or social media plans.
Technology: Choose the right tools for the job.
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