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3 Ways to Understand Your Employee Audience: Use Deep Insights to Create Breakthrough Communication

White Paper Published By: Davis & Company
Davis & Company
Published:  May 11, 2015
Type:  White Paper
Length:  10 pages

You work hard to communicate with employees, but despite your best efforts, employees arenít fully engaged. What can you do differently? Start by leveraging a core strategy from leading consumer-product companies. These marketers spend a great deal of time studying target customers to gain insights about habits, attitudes and preferences. By adopting the same technique, you can gain a deep understanding of employee needs and create meaningful and useful communication. Read this white paper to learn how to create meaningful employee communication by understanding your audienceís needs and preferences.