We live in a world today where our personal information is continuously being captured in a multitude of electronic sources. Details about our health, financial status and buying habits are stored on mobile devices, databases and in the cloud, managed by public and private sector organizations. The age of Big Data is here and has presented organizations with new opportunities and risks. These databases contain information about thousands of people and can provide valuable research, epidemiological and business insights. This Privacy Analytics white paper looks at how we can unlock this valuable data while protecting individual privacy.