Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.
Presented in partnership with Forrester Research and Epsilon, this webinar discusses:
- The future of contextual experience delivery
- Trends, processes and technologies that can help deliver deeper digital experiences
- Benefits of next generation personalization
- How enhanced user experiences has helped firms like BNY Mellon and Pacific Union