To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.
Our report explores:
- The rise of social login
- Consumer concerns around data privacy
- The importance of personalization
- Convenience as a key consumer value
- Suggestions around how businesses should respond