This paper examines the value of big data applications as a means to ensure pervasive availability of big data analytics in the organization. Providers of big data tools have focused traditionally on data scientists, but using big data to support decision making is not the exclusive domain of this group. Managers, business analysts, and line-of-business (LOB) staff across industries and business processes stand to benefit individually and help their organizations be more competitive if they also have access to appropriate big data solutions. Big data analytic applications have the opportunity to make this happen.
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