Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology.
We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals.
Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can:
- Make revenue generation more efficient and predictable.
- Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners.
- Work together to create lifelong customer engagement—the lifeblood of every successful company.