This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software. This report answers the following questions:
• Why do enterprise brands need LMA software?
• What are the elements of a successful local marketing campaign?
• Which elements of local marketing can be automated?
• What capabilities do enterprise LMA software tools provide?
• Who are the leading players in enterprise LMA software?
• How much does LMA software cost?
• What questions should we ask ourselves and vendors before we adopt this software?
This report was prepared by conducting in-depth interviews with leading vendors and industry experts. Interviews took place in June and July 2015. These, in addition to third-party research form the basis for this report.