First came the era of innovation. Search put consumers in control. Mobile devices set them free. Social networks connected them. With each revolution, technology was invented to create, measure and control new and old ways of reaching the customer. Marketing focused inwards as the industry formed and reformed in response to innovation.
The second era is just taking shape, but it’s about knowledge, process and maturity.
Read this white paper and discover the four advantages to a planned digital maturity approach.