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ARKE University Module: Data Analytics

Free Offer Published By: ARKE University
ARKE University
Published:  Dec 02, 2015
Type:  Free Offer
Length:  16 pages

Data analytics are tools that measure and interpret collected information and work in sync with, or as part of, other platforms in the digital marketing ecosystem.

For marketers, data analytics provide insight into the effectiveness of their campaigns, guide their management and operations decisions, and empower them to scale a personalized, real-time marketing experience to millions of people.

In this module, you’ll learn how marketers harness the power of data analytics to deliver measurable, value-added results.