The many barriers that limited how digital displays could be used outdoors and in direct sunlight have all come down, making it possible now to get high-impact, dynamic messaging in front of consumers in almost any situation. Rain, snow, heat and cold long conspired to make putting screens out in the elements – in a drive-thru lane or on a transit shelter wall – a costly, complicated and temperamental proposition. But no more. Putting digital signage in shop and bank branch windows was usually a wasted effort, because direct sunlight overpowered the light from the displays. That’s also changed.
New high-brightness displays built for use outdoors or in other high ambient light environments are now enabling businesses to take the message outdoors. Read the white paper to learn about the underlying technology, the key considerations for deploying high-brightness displays and the various customizable solutions now available.