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The Interactive Storefront Provides New Tactics for Customer Engagement

White Paper Published By: Samsung
Samsung
Published:  Feb 02, 2016
Type:  White Paper

The omnichannel world has created new avenues to engage shoppers before they even set foot inside a store. However, many brick-and-mortar retailers are still employing 20th-century tactics in their storefronts, such as static posters that donít speak to the digital native generation. The answer could lie in the introduction of interactive storefront technology, integrating digital displays and sensors that can help draw shoppers in and build deeper loyalty for the brand.