With increases in digital viewership, arenas have had to make fundamental changes to fill stadium seats. One of these is the use of digital signage for live sports. In the past, many games were not televised and visual quality on broadcasts was often poor. It was easy to convince people that there was no substitute for actually being in the stands, cheering for their favorite team.
Now, with high definition, increased game broadcasts and the rising price of tickets, attendance at live sports events has been decreasing. USA Today reported in December 2014 that many college football bowl games struggle to sell tickets, even though they bring in high numbers of television views. One example is the Camellia Bowl, which drew only 20,256 physical attendees but 1,114,000 broadcast viewers. This shift is often attributed to the fact that views of the action are simply better on TV than they are from the stadiumís seats.