Here’s how programming a visual communications network used to work: All the videos and messaging would be planned and produced well in advance. Then someone would spend hours painstakingly gathering and organizing all that material, and yet more time defining schedules for what should play, when and where. Then they’d push all that content out – which could take hours – and make schedules go live.
Here’s how it can work today: the content scheme is set once, and then is dynamically generated, triggered, played and revised, based on the real-time data being pulled in from one or many systems. Much of that data comes from connected devices on a network, tiny or vast. They are smart, connected things.