The arrival of IoT technology will provide new and potentially disruptive market opportunities.
Today’s smart home is one characterized by connected products that aim to bring simplicity to our lives through control and automation of home systems like lighting and access control. Despite the obvious convenience that these products deliver, the market struggles to define additional value propositions to drive mainstream adoption.
Innovation around the broader Internet of Things (IoT) space over the last several years has resulted in a wave of connected technologies, from wearables and smart watches to digital health devices and connected cars.
The purpose of this report is to analyze the current state of play around connected device monetization and provide a roadmap for defining and executing a monetization strategy for connected devices by integrating services and features beyond the initial purchase.