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The B2B Marketer's Guide to the World of Programmatic Advertising

White Paper Published By: Dun & Bradstreet
Dun & Bradstreet
Published:  Feb 16, 2016
Type:  White Paper
Length:  33 pages

By 2017, 83% of all online advertising will be purchased programmatically, according to eMarketer. Donít get left behind. Download this informative eBook to learn why you should be investing in programmatic right now. Whether you're a beginner with a basic curiosity, or you have already executed a programmatic ad buy but you want to learn more, you'll discover exactly what programmatic is, why you need it, and how it works. Ultimately, you'll discover why Programmatic Matters.

Youíll learn:

  • The key players in the programmatic ecosystem and how to work with them to execute a successful campaign 
  • Why data is the key ingredient of programmatic 
  • How to leverage targeting to your advantage