Workforce analytics is a very significant development in human
resources. It promises the potential for deeper understanding of the ways workers contribute to organizational performance. However, workforce analytics is not just about analyzing data to reveal exciting insights; it also requires the active involvement of a firmís workers if the potential of analytics is to be fully realized. Without active employee participation,workforce analytics efforts face at best, restricted data sources and data sets that are incomplete and at worst, the risk of damaging employee relations and, ultimately, productivity. This white paper summarizes recommendations that will encourage enthusiasm for workforce analytics and active employee participation, using the FORT (Feedback, Opt in, Reciprocal, Transparent) framework. The FORT criteria could prove particularly useful in European countries. This is because the 1995 European Union Data Protection Directive, along with certain local legislative provisions, makes engagement with Works Councils a mandatory requirement in some countries on matters related to employee data and privacy.