Enterprises recognize the value of cloud. Ovum research shows that 80% of organizations will be increasing their use of cloud services over the next two years. Employees want to use cloud services that are convenient, easy to use, and make their working lives simpler. However, business and employee views on cloud rarely correspond. The outcome, often referred to as "shadow IT," is uncontrolled growth of cloud services, away from the watchful eyes of company IT departments.