Self-service is an advanced element of private cloud environments that improves management efficiency and business agility, as well as lowering operating expenses. A self-service environment streamlines the interaction between users and the IT department. It empowers internal consumers of IT services to request and receive appropriately configured resources on demand with minimal IT intervention. NetApp® OnCommand® Workflow Automation, the NetApp Management SDK with open APIs, and key ecosystem partnerships enable enterprises to easily integrate their orchestration solutions and custom management tools with the NetApp storage service catalog for automated storage provisioning and protection. Customers can thereby create a self-service, web-based portal that efficiently delivers IT as a service to virtualization administrators, application administrators, and users, while enabling IT staff to focus on higher value activities.