Cisco is helping marketers understand and shape the customer experience, onsite, online, via social media, and through mobility platforms.
Understanding the impact of marketing campaigns, measuring store traffic and buying behavior, and monitoring customer satisfaction are critical data inputs for marketing. Both in real time and in strategic planning for the future.
Marketers are unlocking unprecedented power by acting on analytics insights, such as understanding the customerís buying preferences in context of their location or device.
This can result in increased sales and can impact customer perception of your brand, loyalty, and long-term retention.