Half a century later in the real corporate world, the revolution heralded in that scene is finally hitting the pivot point. Technology and creativity are fusing to make marketing campaigns exponentially more effective than they were just a decade ago.
Done right, data-driven marketing is more than just a tool you can use to boost sales. It’s a methodology and a mindset that can dramatically increase your company revenue and shareholder value. This three-part, step-by-step eBook series explains how to make it work for you:
• Part One (this eBook) covers the importance of accountability and attribution—knowing what’s working and what’s not—and what data-driven marketing can help you accomplish. It also explains how to get started.
• Part Two discusses how to merge data from disparate sources to create a complete view of every customer and use that understanding to deliver a seamless customer experience.
• Part Three explains how to use data and software to predict what customers will do, and how to turn that capability into a business advantage.