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The Consumer is the Channel

White Paper Published By: IBM
Published:  May 05, 2016
Type:  White Paper
Length:  6 pages

The Consumer is the Channel: Infusing cognitive capabilities to engage and differentiate now and in the future

Customers are not going to get any less demanding over the coming years, and disruptors with unique business models are looking to capitalize on unmet consumer demands. Retail and consumer products organizations must leverage cognitive computing.