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How Hospitals Transform Their Campaign Strategy to Improve Patient Engagement

White Paper Published By: Evariant
Evariant
Published:  Sep 07, 2016
Type:  White Paper
Length:  17 pages

Many hospital Chief Marketing Officers continue to debate whether their institution should embrace digital marketing. If you are in doubt as to whether digital marketing is important to your success and the success of your hospital, look at the countless articles, white papers, and blogs that have been published over the past several years that talk to the use of the internet and web-based services by patients and consumers. Here are a few of the latest examples from Pew Research Centerís Health Fact Sheet