Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what’s working and what you need to improve. Watch this webinar to get tips on how to measure the customer experience for your brand and how to use that data to build better journeys.
Please join IBM and guest speaker Andrew Hogan from Forrester Research as they share lessons on how to measure the digital experiences customers have with your brand and how to use that information to improve the customer journey. You'll learn:
Best practices to measure the quality of digital customer experiences
Guidance on the kinds of tools to use to capture the right customer experience metrics
Tips for integrating metrics, including the role of customer journeys
Techniques to drive action and improve digital experiences
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