As the leading communications provider in Switzerland, Swisscom offers IPTV services that cater to consumer demand for content and convenience. In 2014, the company launched Swisscom TV 2.0—a new IPTV platform, providing a full TV archive of all shows broadcast in the last 7 days on 250+ channels. Within 16 months, Swisscom had 564,000 subscribers—representing more than 15 percent of all Swiss households. The company continues to add subscribers and has garnered wide recognition for its success, including a 2015 TV Connect industry award for Best Multiscreen TV Service.
How did the company do it? By committing to an agile transformation, Swisscom was able to develop and deliver its TV 2.0 product quickly, launching a successful offering poised to capture significant market share.
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