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Beyond the EHR: Cultivating Patient Engagement and Loyalty through CRM

White Paper Published By: Evariant
Evariant
Published:  Nov 14, 2016
Type:  White Paper
Length:  27 pages

Changing healthcare market forces, such as value-based care models, consolidation, and payer mix erosion, have propagated declining margins and fueled hyper-competition among healthcare organizations vying for market share. In this new world, determining effective patient engagement strategies has become paramount for hospitals and health systems as they strive to acquire, retain, and re-activate patients, and, ultimately, drive revenue. Now, more than ever, it is critical that healthcare organizations create and maintain positive, lasting relationships with their patients, both current and prospective, working to attract them into their network and keep them there.