Econsultancy’s 2017 Digital Trends report, published in association with Adobe, is based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.
Key insights from the research include:
• Customer experience; data capabilities aren’t developing fast enough.
• Design and its continued importance.
• Moving beyond traditional levers of business transformation to successfully deliver differentiated customer experiences.
• Personalisation; a driving force behind marketing success.