To learn more about how SaaS is helping companies gain competitive advantage as opposed to simply reducing costs, we segmented survey respondents into three groups:
• Pacesetters, who have the highest level of SaaS adoption and are gaining competitive advantage through their broad efforts
• Challengers, who have adopted SaaS more narrowly but are gaining competitive advantage through the SaaS deployments they do have
• Chasers, who have been slower to adopt SaaS and gain competitive advantage through its use
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