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Aberdeen Customer Centricity Knowledge is Power in the age of the customer

White Paper Published By: IBM
IBM
Published:  May 09, 2017
Type:  White Paper
Length:  6 pages

Increasing shareholder value is a top priority for all businesses. However, financial results don't improve by themselves. Companies must first delight their most important stakeholder: customers. This document outlines how Best-in-Class firms use efficient content processes to achieve higher levels of customer centricity.